Think about using Dashboards

An interesting thought on using dashboards in companies from Seth Godins Blog

Acumen, on the other hand, has built a charity dashboard that lets them evaluate projects on cost-effectiveness across sectors. It’s a marvel, and it completely changes the way you think about philanthropy.

Or consider the ambient dashboards that have been built in surprising ways. One company put pinwheels on a VPs desk. When sales went up, the pinwheels spun faster.

Just curious: what do you think would happen to energy consumption if every car registered in the US was required to have a digital mileage readout installed?

Building good dashboards isn’t difficult, but it’s an excellent marketing strategy. A few brainstorms:

1. If you can add a digital dashboard to your service, do it.
2. If you can make the dashboard public, it gets more powerful.
3. Highlight data that changes behavior.
4. Allow the user to highlight the information that matters to them.

I’m not focused on digital companies here. If you can add a dashboard to a payroll company or a sleep measurement device, you can add one just about anywhere.

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