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Jim Rohn: How to Avoid Being Broke and Stupid

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There is no ROI from Social Media!

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A great wee video with interviews from some successful entrepreneurs

How to be a Successful Entrepreneur.

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Five ways to stay safe with social networks

January 2010

Social networks are all-pervasive, but aren’t always safe. Candid Wueest, a Senior Security Researcher at Symantec, has some top tips for keeping yourself safe online.

Businesses are certainly becoming well versed in the advantages of integrating social networking into the workplace – especially as younger digital natives are starting employment.

However, web-based attacks are now the primary vector for malicious activity over the internet, and many of these are increasingly coming from social networks such as Facebook, Twitter, and YouTube.

By hiding behind the reputation and brand trust built by legitimate social networks, spammers are able to distribute an increasing number of malicious and phishing emails, something that recent research shows is only set to grow over time.

With employees increasingly accessing social networking sites on their business PCs and laptops, any attack via social networking platforms can place company data directly at risk.

Here are some of the simple acts that businesses can share with their employees to ensure they are protected from common social network attacks:

1. Don’t click on unknown links.

Sharing links via Facebook or Twitter is a common act, but avoid clicking on blind links where the destination website cannot be seen in the URL (as is increasingly common with URL-shortening applications such as bit.ly). These links can open you up to malicious attacks and place sensitive company data in a vulnerable position

2. Don’t share personal information.

Avoid including personally identifiable information when communicating online, such as date of birth, postal address, and certainly not bank details. Savvy online criminals can piece together information from different sites in order to steal individual identities and run up massive bills on company credit cards, or even create a fake passport in an employee’s name.

3. Set strong passwords.

Simple acts, such as developing strong passwords that are changed at least every 45-60 days, can dramatically improve IT security with minimal intrusion on time. Encourage employees not to save passwords on default settings when using the internet, as anyone who misplaces their laptop can make it very easy for the unscrupulous to access sensitive data.

4. Beware fake friends.

A common phishing attack that users are seeing occurs when criminals hijack social networking accounts and distribute messages to all the contacts in that individual’s contact book. Clicking on a message from a ‘fake friend’ such as this can lead to an external site that allows malicious code to enter your computer system. If you receive a message that seems out of character, always confirm who the sender is before opening.

5. Invest in security software.

Don’t cut corners when it comes to anti-virus software. You might think you’re being economical in the short term by simply downloading some free software online but once a malicious piece of software manages to enter your computer, it can cost a fortune to fix, and that £60 can start to feel like a bargain.

BCS, the Chartered Institute for IT, has recently launched a campaign to raise awareness of the importance of safe and secure internet usage. Are you a savvy citizen? Find out at http://savvycitizens.bcs.org.

Find out more about the BCS – The Chartered Institute for IT

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Seth Godin is Giving away a great Ebook Free.

There are more than seventy big thinkers, each sharing an idea for you to think about as we head into the new year. From bestselling author Elizabeth Gilbert to brilliant tech thinker Kevin Kelly, from publisher Tim O’Reilly to radio host Dave Ramsey, there are some important people riffing about important ideas here.

The ebook includes Tom Peters, Jackie Huba and Jason Fried, along with Gina Trapani, Bill Taylor and Alan Webber.

Download PDF

Download PDF

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Jim Rohn was a fantastic business philosopher who had a great impact on my life. I was saddened by his passing and thought about the legacy he has left. He has left so many books, videos, cds, dvds etc. I am so pleased that someone shared his story with me many years ago. He has had a great impact on my personal and business life. I love his no nonsense approach. The video below gives a flavor of the man.

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“Twitter is a social network used by millions of people, and thousands more are signing up every day to send short messages to groups of friends. But where’s the user manual for Twitter? Where do new Twitter users go to learn about Tweeting, retweets, hashtags and customizing your Twitter profile? Where do you go if you want to know all about building a community on Twitter, or using Twitter for business? How can you find advanced tools for using Twitter on your phone or your desktop? To answer all these questions and more, we’ve assembled The Twitter Guide Book, a complete collection of resources for mastering Twitter. Happy Tweeting!”

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An interesting thought on using dashboards in companies from Seth Godins Blog

Acumen, on the other hand, has built a charity dashboard that lets them evaluate projects on cost-effectiveness across sectors. It’s a marvel, and it completely changes the way you think about philanthropy.

Or consider the ambient dashboards that have been built in surprising ways. One company put pinwheels on a VPs desk. When sales went up, the pinwheels spun faster.

Just curious: what do you think would happen to energy consumption if every car registered in the US was required to have a digital mileage readout installed?

Building good dashboards isn’t difficult, but it’s an excellent marketing strategy. A few brainstorms:

  1. If you can add a digital dashboard to your service, do it.
  2. If you can make the dashboard public, it gets more powerful.
  3. Highlight data that changes behavior.
  4. Allow the user to highlight the information that matters to them.

I’m not focused on digital companies here. If you can add a dashboard to a payroll company or a sleep measurement device, you can add one just about anywhere.

Read more HERE

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Check out Rich Schefren’s New sixty page report “The Entrepreneurial EMERGENCY”. As usual Rich gives fantastic content and it is free.

He is promoting his new coaching program and he is offering a competition to win free coaching by posting to his blog.

Check it out here

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